IdeaFest 2015: Creativity with Purpose
Since 2011, IdeaFest has emerged in Jakarta as a platform which sparks discussions and creative action. With our creative industry emerging with eventful and potential start-ups, IdeaFest was born to network these great talents in one place in hopes to snowball into an aspiration and inspiration for our city and its people.
“We believe a good business gives benefits not only to the owner but also to the environment.”
Our own Melissa Sunjaya will take on the stage this coming 07-08 August 2015, at Jakarta Convention Centre alongside prolific entrepreneur as GoJek CEO, Nadiem Makarim, Kicky Andy Host and Journalist, Andy F. Noya, Cotton Ink Creative Director, Carline Darjanto and many other great makers.
For more information on the tickets click: www.ideafest.id
Melissa Sunjaya founded Tulisan in 2010, with the initial idea was to create artist-illustrated print editions and apply them to lifestyle products, 100% made in Jakarta with an original twist. With IDR 5 million for the initial production cost, she bought one hundred yards of raw cotton canvas from an upholstery shop which sold left-over export materials and cut the canvas roll in small pieces. She launched Tulisan first line of products through The Bright Spot Market in Pacific Place during 11-14 March 2010, where her team of only four people sold a total of approximately IDR 67 million in merchandise. People were intrigued by the fact that each product had a short fiction behind the illustration. Tulisan continued introducing their products through Melissaâ€™s home boutique in Jalan Tirtayasa, the local Jakarta community events and pop-up markets and by January 31, 2014 (ten months after initial launch), the monthly sales had reached approximately IDR 150 million.