The Little White Label
‘Tulisan’ means ‘hand writing’ in Bahasa, Indonesia. I chose this simple word because my work around Tulisan is about staying true to oneself, making your mark and sharing with others. To those who wear our collection, it is about colorful storytelling through handcrafted products made with love in small batches. However, behind the scenes, this brand started as a tiny workshop in Jakarta filled with passionate people who simply believe in each other and are determined to follow their dreams.
Jakarta is not London, Paris, New York or many other great cities. Despite heavy pollution and bumper-to-bumper traffic, living in Jakarta is about being close to family, taking chances and having true friends. There is a strange air of excitement and hope – where people are always positive and high-spirited. It is a melting pot where you meet many inspiring minds and undiscovered talents. It is here, in Jakarta, that I wish to live my dream and to share this joy with those around me.
This is the real deal: Tulisan is designed and made in Jakarta by Indonesians. I built my team slowly and organically, by selecting willful individuals who honor their intuitions and follow their hearts. Many of them have crossed over from their academic or professional background to doing what they do today for Tulisan. Together we empower each other to do things that we never thought were possible to do. The result is often a nerve-racking experience to a self-discovery, yet what is most important for me is that they live their dream every minute. It is a normal eight-hour job, yet it is also 1/3 of the day, so we need to spend this time on projecting the very best of our being. True beauty does not spring from gorgeous cities, but it comes from being raw and true to who we are.
It is through this journey that I hope to bring a different light to this place and to present an honest creation from the heart of its people.
The artist and founder of Tulisan