Chronicles
Enchanted Pigments
I told myself, It’s totally crazy. The world is in chaos, and millions are suffering. It’s nuts to be still so strong-willed to build, love, and live all at the same time. Can we make it happen? I don’t know. Who knows. Some say I live in a fantasy world, bewitched by my imagination. From my shoes, it’s a beautiful vision of humanity. Brave, free, and co-exist for one another. I no longer believe in instant gratification, fake reality, or artificial happiness. But I have hope in striving for my authentic fibre, my life-long metamorphosis, and the gravitas of my actions. For years, I was told to be patient, content, and accept situations. But I chose to start a revolution in the way we, Indonesians, view ourselves. I was born emotional, curious, and borderline erratic. I forgive myself for being this way. It’s not a gentle fight to do so.
For You
In celebrating the Year of the Ox, we are giving out our exclusive ‘angpao’ to our beloved collectors (one red envelope for every purchase of Rp100,000 online or at our lovely boutiques). It is multipliable under one transaction. Please note that we only produced a limited number of this exquisite envelope. The vintage-inspired design of the strong ox makes it an excellent keepsake, so let us tell you a little fact about this ox illustration.
Drumming Up Strength
Gong Xi Fa Cai! We wish you abundant joy and health. We want to thank all our collectors sincerely for supporting us in passing through the last wild 2020 and in commencing 2021 with all good vibes. Your loyalty has given our brand the strength to continue thriving. Creating hand-made sustainable home & fashion accessories in Jakarta comes with its formidable challenges.
Conscious Shopper
What motivates me when I wake up in the morning is to think about a few changes I can do to make today better than my yesterdays. I realise that change often involves evaluating my old habit and having an awareness of shifting my attitude. I have spent a lot of time reading articles on conscious consumption and planning grocery shopping to be friendlier for our environment.
Working in A Box
More than a year dealing with Covid-19 has prompted many of us to make significant habitual adjustments. With the extended WFH rituals, we require our living space to be a magical box for various activities, from a creative nesting place, an online schooling space, to a productive home office.
The Strong Ox
This lunar year is about the Strong Metal Ox. The key to reaching our goals is all in our attitude. Understanding the totem animal's philosophy can inspire us to embody that positive perspective.